三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

US EUROPE AFRICA ASIA 中文
Business / Auto China

New head committed to Infiniti roadmap

By Li Fusheng (China Daily) Updated: 2016-02-02 14:42

New head committed to Infiniti roadmap

Gaby-Luise Wuest, head of Dongfeng Infiniti Motor Co.

Gaby-Luise Wuest is preparing to brush up her Chinese language skills after she was appointed head of Dongfeng Infiniti Motor Co on a chilly afternoon last week in Beijing.

Wuest said she can understand some spoken words but does not speak the language. Before her appointment, she served as Infiniti's chief operations officer in Hong Kong and before that worked for BMW's joint venture on the mainland.

Rather than starting out with the Chinese words nihao and xiexie, meaning "hello" and "thank you", some industry insiders joked she had better start with the phrase gan ai, which literally means "dare to love", and is the catchphrase and subsequent campaign her Mandarin-speaking predecessor Daniel Kirchert initiated in January 2014 to promote Infiniti in the local market.

It was announced on Friday that Kirchert will remain in China as the chief operations officer for a newly formed electric carmaker under the umbrella of Harmony Futeng.

The gan ai campaign Kirchert created and nurtured has worked well so far, turning the once obscure brand into the fastestgrowing marque in China's premium car segment for two consecutive years.

In 2015, Infiniti sold 40,188 cars on the Chinese mainland, a 33.8 percent surge year-on-year and six times the overall growth rate of the premium car segment in China.

Infiniti's president Roland Krueger credited that performance, at least partly, to the strategy, and plans to incorporate it into the brand's global positioning. He said the slogan, especially the "dare to" aspect, is true to the image of the brand worldwide.

Despite Kirchert's resignation, Krueger said Infiniti's roadmap would not change in China, its most important market worldwide.

In addition to the gan ai strategy, other elements of the roadmap include a sound partnership with Dongfeng, a portfolio of appropriate localized models and good relations with its dealers.

Krueger told China Daily, "We have set out a very clear direction for Infiniti in China, and this strategy will be continued at the same pace, with the same backup and support from global Infiniti."

He stressed that "dealerships are an integral part of our business", saying they are "what is important for our continued success". On the evening of her first day on the job, Wuest made a point of meeting key dealers in Beijing.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 日本国产免费一区不卡在线 | 国产99在线播放免费 | 国产视频一区二区 | 国产一区亚洲二区 | 日本理论片中文在线观看2828 | 色狠狠一区二区三区香蕉蜜桃 | 久久免费看视频 | 91久久网 | 亚洲欧美日韩综合在线播放 | 国产女主播一二三区丝袜美腿 | 中国一级特黄视频 | 亚洲欧美日韩激情在线观看 | 欧美一级特黄aa大片婷婷 | 国产精品成人va在线观看入口 | 欧美黑人乱大交灬太大了视频 | 一级毛片真人不卡免费播 | 国产精品免费一区二区三区 | 成人午夜在线观看国产 | 黄色的视频免费看 | 久久久久久免费播放一级毛片 | 中文字幕亚洲无线码 | 国产a一级毛片午夜剧院 | 欧美人成人亚洲专区中文字幕 | 最新三级网址 | 一级特黄aa毛片免费观看 | 在线日韩国产 | 麻豆国产果冻传媒网站入口 | 亚洲欧美日韩成人一区在线 | 日韩精品视频免费 | 亚洲深夜视频 | 青青青国产精品国产精品美女 | 污污网站免费在线观看 | 亚洲欧美日韩在线一区二区三区 | 在线一区视频 | 亚洲精品一区二区三区四区手机版 | 国产日韩欧美亚洲综合在线 | 久久亚洲综合色 | 久久久久女人精品毛片九一 | 91破解版在线 | 亚洲 | 国产1024观看免费视频 | 国产色婷婷免费视频 |