三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

 
   
 
Home > Business
Top brands rebound after revising marketing plans
By Li Jun ( China Daily )
Updated: 2013-09-10

Following a central government ban on the serving of premium liquors at official banquets, producers of luxury brands experienced a price and sales slump in the first half of the year.

After spending half a year revising marketing strategies, top brands like Moutai recently reported a recovery in terms of sales and prices.

Because Moutai is representative of Guizhou's liquor industry, insiders believe its performance is crucial to market stabilization as a whole.

Ding Chengying, a Beijing businesswoman, said she planned to buy some Moutai two months ago, when the price was 900 yuan a bottle. But she declined to do so, thinking the price would fall even further.

However, the retail price rapidly rebounded to 1,500 yuan just two months later in Beijing.

"I could have earned more money if I had bought it earlier," Ding said.

The price of Moutai also rose in other cities in the country.

According to an announcement by Kweichow Moutai, it achieved sales revenue totaling 17.9 billion yuan and a pre-tax profit of 12 billion yuan in the first six months of this year. Its first-half revenue in 2012 was 17.8 billion yuan.

The company attributed its recovery to new, innovative marketing methods.

For instance, Kweichow Moutai recently sold 200 tons of liquor through Guizhou Liquor Exchange, a local futures market.

Tong Xun, an analyst at Shenyin and Wanguo Securities said that Moutai liquor is a product with good cost performance at this moment for investors who want to invest in the futures market.

"The prices of high-end liquor have gradually returned to a reasonable level after a half-year period profound adjustment," he said.

He added that the arrival of the Mid-Autumn Festival and the National Day is expected to help high-end liquors overcome market shock, and sales are expected to recover.

In addition, Guizhou's lower-tier liquor brands also reported satisfactory performance in the past months.

For instance, Jinsha Liquor reported that its sales revenue totaled 950 million yuan in the first half, putting its annual goal of 2 billion yuan within striking distance.

Statistics from Guizhou Economic and Information Commission show that in the first half of the year, Guizhou's liquor output amounted to 152,700 kiloliters, an increase of 19.5 percent year-on-year. Total revenues hit 22.65 billion yuan, increasing 7 percent.

[email protected]

 Top brands rebound after revising marketing plans

Shown here is an outlet for local liquors in Maotai town. Provided to China Daily

 

 
 
  Video
Ancient paper-making techniques still alive in Guizhou
Planes, trains & automobiles in Guizhou
Colorful Guizhou
 
 
 
主站蜘蛛池模板: 乱色美www女麻豆 | 亚洲精品久久久久久动漫剧情 | 欧美精品亚洲精品日韩专区 | 久久国产精品久久国产精品 | 亚洲一区二区三区高清不卡 | 成人欧美精品大91在线 | 91尤物国产尤物福利在线 | 精品一区国产 | 日韩经典欧美精品一区 | 日韩在线精品视频 | 97超视频在线观看 | 黄色一级片在线播放 | 在线一区视频 | 青青草国产成人久久91网 | 伊人久久成人成综合网222 | 亚洲美女在线观看 | 欧美日韩国产成人综合在线影院 | 欧美日韩国产一区二区三区 | 欧美精品aaa久久久影院 | 片免费观看网站视频 | 国产麻豆永久视频 | 精品国产高清毛片 | 激情视频一区 | 欧美伦理一区 | 性激烈的欧美暴力三级视频 | 成人国产精品免费视频不卡 | 最新lutube亚洲看片在线观看 | aaaaaa国产毛片孕妇版 | 在线播放免费人成毛片乱码 | 久久99亚洲精品一区二区 | 久久久中文字幕日本 | 亚洲欧美日韩在线不卡 | 欧美手机看片 | 午夜精品成人毛片 | 国产第一页视频 | 欧美亚洲欧美日韩中文二区 | 香蕉香蕉国产片一级一级毛片 | 国产人成免费视频 | 日韩女同性互慰免费视频 | 偷窥自拍15p | 高清在线一区二区 |