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對現在的青少年來說,上個網下載個東西就和打開電視一樣簡單,“永遠在線”似乎已經成為他們的生活常態。他們不僅是數碼世代的消費者,更成為數字文化的創造者。
Generation D refers to the generation that has grown up with and is completely at home with digital devices and digital culture.
“D世代”指的是伴隨著數字裝備和數字文化成長起來的一代,他們對數字裝備非常精通。
Children and teens today have integrated digital culture seamlessly into their lives. For most, using the Internet, playing videogames, downloading music onto an iPod, or multitasking with a cell phone is no more complicated than setting the toaster oven to "bake" or turning on the TV.
如今的孩子和青少年已經把數字文化融入他們的生活。對他們的大多數來說,使用互聯網、玩視頻游戲、把音樂下載到iPod、或者用手機同時辦幾件事就和按下烤箱開關或者打開電視一樣簡單。
We are no longer talking about Generation X or Y, but Generation D, the digital generation.
如今我們不再討論X世代或者Y世代,而是D世代,也就是數字世代。
The media has pictured the so-called "digital generation" in contradictory ways: as bold trailblazers and innocent victims, as active creators of digital culture and passive targets of digital marketing. This reflects our ambivalent attitude toward both youth and technology.
媒體筆下的所謂數字世代是矛盾的:他們是勇敢的先行者,也是無辜的犧牲者;是數字文化積極的創造者,也是數字營銷的被動目標。這反映出我們對青年和科技的矛盾態度。
(中國日報網英語點津 yaning)
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