三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

US EUROPE AFRICA ASIA 中文
Business / Technology

Cafe doesn't just deal with small potatoes

By XU JINGXI (China Daily) Updated: 2015-04-27 09:33

Cafe doesn't just deal with small potatoes

BEPOTATO staff pose for a picture at one of the company's outlets in Guangzhou. Each outlet is aimed at students, providing them with good food at reasonable prices, close to their campus. Investment has come in the form of crowd funding, much of it from college students. [Photo/China Daily]

Liu Yongjie has big plans for his chain of cafes after using crowd funding to turn his dream into a reality. The 22-year-old college student launched his new venture in Guangzhou, Guangdong province, in August 2014, and has since earmarked outlets next to universities in a rapid expansion program.

Ambition and drive have been key to Liu's success. "I want to be the Wang Jianlin of the post-1990 generation," Liu said in a telephone interview, referring to the Chinese real estate tycoon. "You must have big dreams to be successful. You must have something to strive for. Although we are small potatoes now, we believe that we will become big potatoes in the future."

With that sort of bullish approach, it is hardly surprising that Liu has named his chain of cafes BEPOTATO. So far, he has opened three outlets in Guangzhou and is planning to move into Beijing later in the year.

Each outlet is aimed at students, providing them with good food at reasonable prices, close to the campus. Investment has come in the form of crowd funding, much of it from college students.

Liu's team advertised for shareholders on WeChat, a popular messaging app in China. In the space of just two months in 2014, Liu raised half of the startup capital of 1 million yuan from 166 people.

After that, it took him only six months for his idea to take off with the initial cafe making more than 300,000 yuan ($48,000) per month.

The secret behind such rapid growth has been the use of crowd funding. "Many students are adventurous, sociable and eager to prove that they can make a difference," said Liu. "And it's not difficult for them to find a few thousand yuan, from money they have been given as holiday gifts, to become a shareholder."

The student shareholders also know who the cafe's target customers are-themselves. So word of mouth is the most effective form of advertising for the brand.

More importantly, the shareholders identify with the cafe's function as a public space for young people to get together. The outlets have become great meeting points.

From book clubs to smart phone try-out events, BEPOTATO has carved out a niche market and is more than just a cafe.

Liu now hopes to repeat his success by moving into other crowd funding ventures which could transform more traditional industries. This is in line with the central government's policy, which called for the integration of the Internet and traditional industries through online platforms and IT technology.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 免费爱爱的视频太爽了 | 日韩大片免费看 | 国内精品露脸在线视频播放 | 午夜国产精品久久影院 | 日本黄大片视频在线播放 | 国产亚洲精品美女久久久 | 国产精品成人一区二区 | 国产色司机在线视频免费观看 | 亚洲成人免费网站 | 国产一区精品在线 | 91久久国产露脸精品免费 | 日韩欧美一区二区在线 | 国产精品嫩草影院免费看 | 一级国产特黄aa大片 | 啪啪免费网站入口链接 | 亚洲码在线观看 | 亚洲欧美日韩在线中文一 | 精品国产一区二区二三区在线观看 | 国产精品网站 夜色 | 国产日产高清欧美一区二区三区 | 日本欧美成 | 久久要| 国产人成精品香港三级古代 | 国产萝控精品福利视频免费观看 | 久久精品国产精品亚洲人人 | 日韩在线第一区 | 国产亚洲综合成人91精品 | 国产精品丝袜 | 调教套上奶牛榨乳器喷奶水 | 免费在线影院 | 日韩精品一区二三区中文 | 国产美女在线精品免费观看 | 在线看的毛片 | 免费xxx成年大片 | 1024cao社区榴地址一地址二 | 中国一级特黄视频 | 免费黄色福利视频 | 久久综合偷拍 | 精品视频在线免费播放 | 国产精品馆 | 久久亚洲美女久久久久 |