China fast-moving consumer goods market will recover this year, with growth between 8 and 9 percent, mostly driven by continued consumers' desire to upgrade, a research has found.

In 2013, the fast-moving consumer goods market grew by 7.4 percent, suffering some significant challenges, though stabilizing in the fourth quarter, according to a report released by the China Insight Summit on Tuesday.

The report China Media and Market Trends 2014 was released by CTR and Kantar Group, a leading market research, insight and consultancy network.

Kantar Worldpanel research suggested that there is still huge potential in product usage.

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