三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

Make me your Homepage
left corner left corner
China Daily Website

Musicals singing all the way to the bank as popularity soars

Updated: 2013-07-01 08:02
By Wu Yiyao in Shanghai ( China Daily)

Musicals singing all the way to the bank as popularity soars
The Chinese version of Mama Mia! by United Asia Live Entertainment. Aside from the musicals coming directly from the West, more are being rendered into Chinese and played by local artists. [Photo / Provided to China Daily]

Always a blockbuster, The Phantom of the Opera in Shanghai sold 5,000 tickets in May within just five hours to theatre-goers who got up as early as midnight to line up for a seat for the show to be staged in five months.

As part of an Asia-wide tour, the Andrew Lloyd Webber musical will arrive this winter for a long run of more than 60 shows - scarcely enough to feed the city's appetite for musicals.

On average, one ticket is being sold every four seconds - a rate equivalent to train ticket sales during Spring Festival.

An increasing number of musicals have been staged in the city in recent years. Aside from the ones coming directly from London's West End or New York's Broadway with the same casts, settings and languages, more are being rendered into Chinese and played by local artists. They both receive warm approval from Chinese audiences.

"Musicals, among all live entertainment genres, perhaps most easily adapt to the capital market and can be commercialized," said Wang Hongmin, producer of musical Ip Man, a show that focuses on a martial art master's legendary life.

Investment and returns

Blockbuster musicals can produce good returns. Initial investors of Andrew Lloyd Webber's other masterpiece, Cats, reportedly received returns of 3,500 percent, while The Phantom of the Opera has grossed $5.6 billion worldwide, more than any film or television show, according to a report in The Economist.

"For successful shows, it takes no longer than 18 months to recover the cost. Profits keep arriving as long as it is on stage," said Wang.

Unlike films or television series, successful shows can run for years and can tour around the world - an example being Mama Mia!, one of Broadway's best-selling musicals, which has so far garnered a box office return of some 15 billion yuan ($2.44 billion) from audiences around the globe of more than 45 million.

The Chinese version of Mama Mia! by United Asia Live Entertainment (UALE) - the first time a Broadway-quality Western musical was performed in the language of the world's most populous nation, was not lost in translation. Instead, it boasted box office revenues of 130 million yuan by the end of a second round of a national tour in October 2012. It cost about 70 million yuan to produce.

After the success of Mama Mia!, UALE launched Chinese versions of Cats, and a romantic show called Finding Mr. Destiny, which was adapted from a popular South Korean musical. The Chinese version of Cats collected box office revenues of 35 million yuan from 61 shows when it debuted in Shanghai in 2012.

Out of the box

For Ip Man, a musical, which is looking to the international market and will debut in Singapore, a showcase for global musical lovers, the investment can be huge and returns need to be generated from various channels.

"The investment is in the multi-million-dollars. It is perhaps the most expensive musical in terms of cost," said Wang, producer of the show.

The biggest part of the expense goes into production, she said.

Previous Page 1 2 Next Page

 
8.03K
 
...
主站蜘蛛池模板: 精品福利视频在线观看 | 永久免费看电视网站 | 在线污污视污免费 | 国内精品一区二区三区αv 国内精品一区二区三区东京 | 性做久久久久久久免费观看 | 免费播放欧美毛片 | 国产精品欧美韩国日本久久 | 成人久久久 | 国产这里有精品 | 日韩在线第一区 | www成人 | 精品久久久一二三区 | 欧美综合网 | 国产精品福利自产拍网站 | 国内精品视频在线观看 | 看免费黄色 | 欧美视频在线播放观看免费福利资源 | 日本成本人啪啪黄3d动漫 | 黄色毛片免费观看 | 青青草久草视频 | 亚洲在线观看 | 日本 wwwwwxxxxx | 亚洲综合在线观看视频 | 亚洲精品国产手机 | 精品欧美高清一区二区免费 | 奇米欧美 | 91精品国产爱久久久久 | 一级aaa级毛片午夜在线播放 | 久久久网站亚洲第一 | 成年人视频网站免费 | 91久久亚洲国产成人精品性色 | 亚洲精品日韩专区在线观看 | 一级黄色片在线播放 | 国模无水印一区二区三区 | 狠狠色丁香婷综合久久 | 一级毛片在线完整免费观看 | 一级毛片无遮挡免费全部 | 1769国产精品免费视频 | 亚洲欧美中日韩中文字幕 | 国产高清一区 | 日韩精品永久免费播放平台 |