三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

US EUROPE AFRICA ASIA 中文
Business / Auto China

'Sharing economy' makes inroads into car industry

By Gordon Xie / Angus Miller (China Daily) Updated: 2015-03-10 07:44

The underlying concern among consumers is "getting in trouble" if the share car is damaged. Many respondents expressed concern over high financial costs or legal ramifications in the case of an accident.

Despite a lack of awareness, most Chinese consumers have a positive attitude toward car sharing. Strong growth potential exists and consumers can be persuaded by its benefits but the culture of asset ownership in China is a major hurdle to be overcome.

Companies need to consider how car sharing can complement traditional ownership, and leisure travel, business travel and ban day replacement are all examples of this. Companies should educate potential customers on the convenience and cost savings.

Car leasing, on the other hand, enjoys much greater awareness in China: 91 percent of the survey respondents were aware of car leasing but the majority still bought their vehicle using cash. Only 3 percent leased their car.

Consumers choose not to lease due to their desire for car ownership, which is still a status symbol in China. Generally, if consumers can afford to buy a car with cash, they will.

Many consumers have a misinformed, negative perception of leasing, but when given a short "sales pitch", 41 percent changed their minds. Of the 59 percent who were still not convinced, the most common reason again came back to a strong desire for car ownership.

Chinese consumers are driven by price but also the status attached to car ownership. Given that one of the key benefits of car sharing and car leasing is the opportunity to get behind the wheel of a potentially higher-end vehicle without capital outlay, both should make sense in China.

The fact that survey respondents cited cost as the main reason for not owning a car also underscores the potential of car sharing and leasing in the country.

To win the hearts and minds of consumers in China, companies must improve their understanding and engagement of potential customers. Engaging them early in the decision process and continuing that engagement throughout the customer lifecycle is key to educating them on the benefits of car sharing and leasing and winning their long-term loyalty.

Gordon Xie is a partner in automotive consulting and Angus Miller is a manager in customer strategy consulting at PricewaterhouseCoopers in the Chinese mainland and Hong Kong.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 亚洲国产精 | 男女喷水视频 | 久久综合中文字幕 | 国产黄色视屏 | 国产精品久久久久久久久电影网 | 欧美性视频一区二区三区 | 成人a大片高清在线观看 | 中文字幕一区视频 | 尤物在线播放 | 色综合久久婷婷天天 | 久久国产免费福利资源网站 | 狠狠做久久深爱婷婷97动漫 | 亚洲成a人片在线观 | 久久精品人 | 一级α一级α片免费观看网站 | 国产视频在线观看免费 | 免费看午夜高清性色生活片 | 国产福利在线观看永久免费 | 精品国精品国产自在久国产不卡 | 亚洲精品国产美女在线观看 | 清纯唯美亚洲综合 | 日本黄色大片在线观看 | 350gao免费永久视频 | 久久国产精品一国产精品金尊 | 狠狠色噜噜狠狠狠狠狠色综合久久 | 日韩免费小视频 | 麻豆传媒官网入口 | 成人影片在线播放 | 亚洲精品一区二区三区不卡 | 最新大黄网站免费 | 亚洲午夜网站 | 国内特级毛片 | 深夜福利1000 | 美女免费观看一区二区三区 | 日韩欧国产精品一区综合无码 | 国产一区在线视频观看 | 欧美韩国日本在线 | 欧美成人性毛片免费版 | 亚洲国产精品婷婷久久 | 国产精品短视频免费观看 | 亚洲欧美精品一区 |