三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Nike announces new research lab to open in Shanghai

By Zheng Xin and Wang Zhuoqiong | chinadaily.com.cn | Updated: 2023-11-08 12:14
Share
Share - WeChat
Nike's booth at the 6th China International Import Expo in Shanghai. [Photo provided to chinadaily.com.cn]

Sportswear producer Nike Inc vows to further accelerate its investment and innovation in China by opening a Nike Sport Research Lab next year in Shanghai to drive new product solutions unique for local athletes and consumers, a top executive said on the sidelines of the 6th China International Import Expo (CIIE).

Nike plans to open a Nike Sport Research Lab in Shanghai with construction starting in 2024, the first-of-its-kind sport science facility in the country, said Matthew Nurse, vice-president of the Nike Explore Team Sport Research Lab.

Nike is proud to be part of the fabric of China's sport landscape through partnerships at all levels, from getting kids moving in schools to neighborhood run clubs to professional leagues and national federations. With the lab, we will better meet Chinese athletes' holistic needs, he said.

According to Nike, the lab will focus on the unique needs and potential opportunities of various groups in China, including runners and basketball players, utilizing sports technology and local insights to tailor products specifically for Chinese consumers.

This investment comes after their earlier commitment of 1.3 billion yuan ($178.46 million) two years ago to build a technology center, and 660 million yuan last year for the construction of the Nike Automated Storage and Retrieval System (ASRS). These investments demonstrate its dedication to better serving the needs of Chinese consumers.

"This investment will not only help us better understand Chinese sports, Chinese consumers and athletes more deeply, but also use that knowledge and insights to drive new product solutions that may be unique for Chinese consumers," said Nurse.

"With an increasing number of Chinese people embracing a more active and healthier lifestyle, the investment is a representation and a continuing part of our strategy of 'a brand of China and for Chinese consumers'. Nike wants to be a part of that fabric and that movement going forward, creating a closer connection between Nike and Chinese consumers."

Nurse expressed confidence in the long-term growth prospects in this market, saying China has long been served as the forefront of Nike's global innovation efforts.

At this year's CIIE, Nike China also announced its partnership with Tsinghua University in the field of sustainable development. The two parties will join hands to initiate "Deep Integration Program for Carbon Neutrality in Industry, Academia and Research", contributing to the green transformation of the industry. The company has set a clear goal for sustainable innovation by fully utilizing renewable energy in their facilities by 2025.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 三级三级三级网站网址 | 午夜国产精品理论片久久影院 | 国产孕妇做受视频在线观看 | 亚洲欧洲高清有无 | 黄色免费一级片 | 黄色aaa毛片 | 国产精品久久久久无码av | 久久久久欧美精品网站 | 国产精品亚洲综合一区在线观看 | 亚洲狠狠狠一区二区三区 | 亚洲日本国产 | 最近手机中文在线视频 | 亚洲一区 中文字幕 久久 | 成人免费视频观看无遮挡 | 特级a毛片 | 黄色一级片在线观看 | 成人免费看片网站 | 久久777国产线看是看精品 | 国产91页| 青草视频免费在线观看 | 草逼免费 | 性色综合| 青青青青久久久久国产的 | 免费a级黄色片 | 欧美成人一区二区三区不卡 | 日韩做爰在线观看免费 | 日韩综合久久 | 亚洲精品美女久久久久99 | 国产人妖性视频在线 | 中日黄色大片 | 欧美久久久久久久一区二区三区 | 国产原创剧情在线 | 奇米影视大全 | 国产乱理伦片a级在线观看 国产乱理伦片在线观看 | 西西人体www303sw大胆高清 | 可以免费观看一级毛片黄a 可以免费观看欧美一级毛片 | 国产精品久久久久久久久久久不卡 | 日本人伦一区二区三区 | 亚洲xxx视频| 免费看一级黄色片 | 成人福利网址永久在线观看 |